Alfresco Cleans Up a National Award

Alfresco Cleans Up a National Award for Best Marketing Campaign
How Oxfordshire’s best-rated exterior cleaning company proved that consistency still wins the day

Every so often, a moment comes along that makes you stop, smile, and realise all the graft was worth it. For us, that moment came when Alfresco Exterior Cleaning was named Best Marketing Campaign at the 2025 Entrepreneurs Circle National Awards, held at the ICC Birmingham and hosted by none other than Vernon Kay.

It’s not every day a local, family-run window cleaning company takes home a national award. But then again, Alfresco has never really done things the usual way.

A Back-to-Basics Approach That Worked

In a world obsessed with flashy digital ads and algorithms, we took a different route. We went old school with simple, well-designed leaflets. No gimmicks. No fancy jargon. Just a clear offer, good timing, and a lot of consistency.

Our campaign wasn’t about shouting the loudest. It was about understanding our customers, planning the right message, and delivering it in a way that made sense for real homeowners. We mapped delivery routes, measured response rates, and used data to guide every decision.

That’s the key word – data. Every leaflet we posted told us something. Every customer response helped refine the next batch. Over time, those insights built the foundation for what would become an award-winning campaign.

Proof That Old-Fashioned Still Works

Many people think marketing today needs to be complicated. But we’ve found the opposite to be true. When you focus on clear communication, good offers, and reliable service, people respond.

At Alfresco, we’re proof that consistency beats cleverness. We didn’t reinvent marketing. We simply showed up, again and again, doing the right things well.

Homeowners recognised that. They saw the same blue Alfresco vans around their area, heard good things from neighbours, and received honest messages through their letterboxes. That quiet familiarity builds trust the kind of trust that turns first-time customers into regulars.

The Power of a Customer-First Mindset

Winning this award isn’t just about marketing. It’s about people. Every part of our approach, from how we plan campaigns to how we answer the phone, is built around one idea: make it easy for the customer.

That means clear communication, flexible scheduling, transparent pricing, and the reassurance of dealing with Oxfordshire’s best-rated exterior cleaning company. It also means learning from feedback and improving constantly.

We use every review, every comment, and every rating to guide what comes next. That’s how we stay ahead — not through luck, but through listening.

A Team Effort Worth Celebrating

Standing on stage at the ICC Birmingham while Vernon Kay handed us the award was a surreal moment. But the real celebration belongs to the Alfresco team back home.

From the leaflet delivery planning to the crews out cleaning roofs and windows in all weathers, this award is theirs. Their hard work, professionalism, and attention to detail are what make our marketing believable. Because when the service matches the promise, customers stay.

Looking Ahead

Winning “Best Marketing Campaign” isn’t the finish line. It’s a reminder that doing the basics brilliantly still matters. As we head into our 30th year, that same approach will guide everything we do from how we communicate to how we care for Oxfordshire’s homes.

To every customer who trusted us with their home this year thank you. You’re the reason we keep raising the bar.

And if you haven’t yet experienced the Exceptional Alfresco Experience, there’s never been a better time to join the many homeowners who already have.

Alfresco Exterior Cleaning – Oxfordshire’s best-rated exterior cleaning company, delivering spotless results and proudly proving that consistency really does pay off.